Our most successful clients are service business owners:  professionals such as dentists, veterinarians, chiropractors, doctors, accountants, service brokers and varied service providers, etc. with 10-100 employees and no internal marketing department.

They are located primarily in the United States and locally in the Dallas Fort Worth, Texas market. 

These clients have typically been in business for over 5 years.  They understand what they don’t like about their lack of business growth.  They just don’t understand “why.” 

These professionals are outwardly successful and have done very little strategic marketing.  They are often “doctors” who are “supposed to be” successful … and aren’t happy with their financial results or peace of mind.  They’ve had no real education in business, and are still in business.

Before our work with clients, internally these business owners often struggle with the want and need for more new patients, more new clients or customers, and more profitability to feel satisfied in their area of expertise.  Becoming more profitable, and satisfied as a business owner, or practice manager, are usually primary objectives.

A lack of marketing and/or marketing systems equals a lack of profitability.

A lack of marketing, or effective small business marketing systems, makes these owners feel constrained, frustrated and at times, burned out.  A lack of education in practical, easy and affordable marketing systems, to grow their business, can be easy goals to implement with professional business coaching

The greatest problem our clients face before our work together is that they have lost control, or never had control, over the various marketing initiatives and marketing requirements for their business.  What they have implemented in marketing may have been created on the fly with sporadic ads or campaigns over the years.  They have been tactical marketers, at best, without any real long term marketing strategy.

They usually have no real stated or followed “mission or purpose” before we begin.  “IT” may be talked about, but there is no real targeted approach, support systems, or processes to insure that mission or purpose would be accomplished over time through a team effort and accountability.

They have also found it hard to grow their business beyond its current market share due to increasing competition, unwillingness to change or not change current staff and/or circumstances, etc. Or, it may have something to do with what competitors may be doing, or, not doing.  Copy cat marketing, of already ineffective ads or campaigns, may be the only education the professional has in promotion.  Or, it may be the lack of productive marketing plans, strategies and internal and/or external growth systems.

And, beyond all of this it may be because they don’t have a professional business coach, one with experience and proven results in what they want to achieve.  They desperately want to take their business to the next level.  They are often embarrassed and second guess why they haven’t accomplished their desired growth already.  This may have made it even harder for them to ask for help in the past – until problems and concerns become large enough to make the change.

A professional business coach?  Wow!  Many had judged that to mean they had done things “wrong” up to now.  So, they waited, delayed and pondered a time longer before hiring us.  And, if they knew how to create what they had really desired, the life and business of their dreams, they realize later that they would have already done it.

Our most successful clients have been direct referral from other professionals “they” trust who have benefited from our partnership with them.  These new clients are “pre-sold” on coaching and proven systems being the right choice for them. 

We also connect with successful new clients through strategic alliances with providers these business owners have relationships with already.  i.e. their product or service providers.  Their supplies benefit directly from the improvement of each of these businesses.

Internet marketing and direct mail offerings of productivity tools, business and marketing workshops sponsored by trusted associate organizations, our company directly, and referrals from other business professionals also allow us to meet you and serve your business development needs.

 

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