9 CORE PRINCIPLES
1. Use strategy before tactics in business building ... more
2. Employ team members committed to your business mission ... more
3. Narrow your market focus ... more
4. Differentiate your small business from your competitors ... more
5. Educate with marketing materials about your field of service or business ... more
6. Follow our proven 2-step advertising process in building your business ... more
7. Embrace technology and the Internet - it's here to stay and a "Big Dog" in marketing! ... more
8. Live by a business marketing and strategic planning calendar ... more
9. Retain an experienced business development coach and consultant for success ... more