9 Success Principles to Lead Your Field

1.  Use strategy before tactics in business building ... and then build your marketing, hiring, team building and 
     operational activities around delivering those strategies.

2.  Employ team members committed to your business mission ... with that mission being the #1 shared
     accountability of all to performance, productivity and excellence.  It is the "WHY" you are all there.  Is your  
     mission clearly defined and followed as the road map to consistent success?  This is not the case in most small
     businesses and because of it billions of dollars in profits are lost annually.

3.  Narrow your market focus and stop trying to be all things to a very large market.  Concentrate your markeing
     and services on a small, niche market and become the dominant, most profitable player.

4.  Differentiate your small business from your competitors.  Find out and communicate a hook that allows your
     prospects to easily see your positive difference in your field and price comparisons go ot the door!  Without a
     hook, you'll have to compete on price regularly.  Constant price compared businesses rarely lead their field.

5.  Educate with your marketing materials.  No one likes to be sold.  But people love to buy.  Create marketing
     materials in all forms of media that allow your prospects to really understand and experience your expertise.

6.  Follow our proven 2-step advertising process in building your business.  Let your prospects get to know you
     through advertising that invites them in for a gift, free analysis, a valuable report or other useful information. 
     Gain a "know, like and trust" with them to get permission to serve them and then sell resistance free.

7.  Embrace technology and the Internet - it's here to stay and a "Big Dog" in today's marketing media!  The
     internet provides your small business with powerful ways to automatically find, connect and serve your
     market.  And often these are free services!  Tap into the power of internet marketing for quantum growth. 
     More than 70% of local shopping is now done online.  If you are not in this market, you are loosing market
     share daily!

8.  Live by a business marketing and strategic planning calendar.  The best way to move your marketing and
     profitable growth forward is to calendar and schedule marketing growth actions daily.   It is in the execution of
     proven marketing and growth strategies that predictable wealth lies.

9.  Retain an experienced business development coach and consultant for success.  Can you imagine Tiger
     Woods without at least one coach?  Thinking he was so good he could just move up to his next level of
     success alone?  Not likely.  And, it's never the case with a true "pro" in any field.  Business is no exception!